We scale info products
and unique people.
Offers, launches and personal branding for people with something worth selling.
Better work.
We take on a handful of businesses at a time and work from the inside: the offer, the launch, the funnel, and the economics underneath all of it.
An existing audience isn't required. We also build them from zero, but only when the product is clearly better or different than what's already on the market.
Offer
Positioning, pricing and structure, reworked until the conversion rate exceeds industry standards.
Launch
Planned and run end to end: audience, sequence, sales page, and the days that matter.
Scale
Paid acquisition, personal brand growth and funnels that hold up as volume grows.
Two ways we start
in motion.
We scale established info products that are already working. If you already have an audience but haven’t launched an info product yet, we can build the offer with you and turn it into something designed to scale long term.
No edge isn't.
You don’t need to have an audience yet. We’ll spend months building your personal brand only if we believe you have a unique enough offer.
The numbers
increase
Before you apply.
Do I need an audience?
No. We work in two ways. If you already have an audience, we can build or scale the offer, the launch and the funnel around the personal brand you've built. If you're starting from zero, we build the personal brand, but only when the product or offer is clearly better than, and new compared to, what's already on the market.
What do you work on?
Courses, coaching programmes, communities and the people behind them. The offer, the launch, the funnel and the personal brand.
How many clients do you take?
Only a few at a time. Right now we're working with four.
How do you charge?
It depends on the project and where it's starting from. We go through it properly on the first call.